Suffering financial performance Uncover revenue loss Implement over $100M of quick hit profit improvement initiatives $210M increase in profits Sending lost revenue to DeliveryCo Problem: DeliveryCo is an international airfreight services company. Their financial performance is suffering with declining revenues and an unprofitable past year. DeliveryCo has opportunities to grow their revenues profitably through tackling several areas: Reducing customer churn Improving customer targeting Enhancing product portfolio Improving salesforce effectiveness DeliveryCo asked Bain to address three questions: Who are the most profitable customers, and how can DeliveryCo most effectively target them? What are the highest impact initiatives to improve DeliveryCo's profitability? What are the "quick wins" to turn around profit performance as soon as possible?